A
Tap it.
A sealed tag in the hem. Hold a phone near it and the shirt opens its own page, with your name on it and the story of the design you own. No app, nothing to install.
UN:SEEN:ED. Nothing here is made twice.
Drop 001
Nothing here is made twice.
Ink meets cloth once.
One drop. One bloom. One edge.
One of one
UN:SEEN:ED
Two drops a month. One shirt per design. Your name written inside it.
Drop 001 / opens soon
Nothing here is made twice.
One design, one shirt, one owner. Your name is written inside the garment, where only you will ever see it.
01 / One
A limited run of five hundred is still five hundred people wearing your shirt.
We make one.
One design goes to press a single time, onto a single garment, and the file is retired. There is no second size run, no restock, no colourway. The thing that makes it rare is not a decision we made. It is what happens when ink enters cloth.
02 / Inside
The part nobody sees.
Every shirt carries two things sewn into the inside seam. Neither one shows when you wear it.
UN:001:03
B
Read it.
A small panel stitched flat against the inner seam, showing the code of your piece. It holds its image with no power at all, the way a price label in a shop does.
C
Change it.
The code and the page can both be rewritten. The shirt is not finished on the day you buy it, and what it says about itself can change as you do.
Make one
Hold to let it bleed.
Press and hold
Press and hold anywhere on the mark
That edge took shape once. It will not take shape again. Neither will yours.
03 / Drops
Two a month. Then they are gone.
Each drop carries one theme and one story. Each design inside it carries its own. When the last piece in a drop finds an owner, the drop closes and nothing from it returns.
001
First Bleed
The first mark any of us made was an accident. A drop went where it was not meant to go and the cloth decided the rest. Every piece in this drop comes from that one spill, and no two of them agree.
002
Night Shift
Made between two and five in the morning, when the light is bad and the hand is honest. The mistakes from those hours are the reason these exist at all.
003
Salt
Cotton left in seawater for eleven days, then printed over what the salt had already done to it. We kept the damage. It was better than the plan.
04 / The record
Every piece has a page. The page has your name on it.
Tap the hem and the page opens: the name you gave us, the serial stitched inside, the drop it came from, and the story of that one design. It is the shirt's record, and you are the only person who can open it from the garment itself.
If you scan a shirt and it shows a name that is not yours, it did not come from us.
05 / Questions
The things people actually ask.
One design goes to press once, onto one garment, and the file is retired. The serial inside the shirt matches the serial on its page. That is the whole check, and you can do it yourself in about two seconds.
It is sealed and rated well past the life of the shirt. Wash it inside out and cold, the way you would treat anything you wanted to keep. There is nothing to charge and nothing to take out first.
Almost certainly. Any phone made in roughly the last eight years reads it by holding the hem near the top of the handset. No app, no account, no setup.
The page shows the name you gave us and the story of your piece. It does not record where you scanned it and it is not tied to anything else you own. Ask us and we take your name off the page the same day.
No. It holds its image with no power, the same way the price label on a shop shelf does. It draws power only in the moment the code is changed.
Yes. Two drops a month, one shirt per design, and nothing from a closed drop comes back. That is the part that makes the rest of it true.
Every piece is priced on its own, between ₹15,000 and ₹25,000, depending on the work that went into it. The price of each piece is published the day its drop opens. You will never find out what yours costs after you have committed to it.
06 / Claim
Claim your place.
Drop 001 is eight pieces. Places go in the order they are asked for. Leave a name and we write to you the day it opens.
You are on the list. We write to you the day Drop 001 opens, before anyone else hears about it.
That did not go through. Write to hello@unseened.com and we will put you on the list by hand.